The title of this email is the same as this post: I’ll send a valentine when dogs grow wings.

I can only assume this is a marketing ploy to get me to send a dog with wing, probably a cute little furry stuffed animal. Let me check. Ok, I was wrong, it is actually referring to some pet mascot that is playing cupid this week on the site. That’s just fantastic.

Unfortunately, as many of us know, and if not stop reading now- I am probably using words too big for you – the expression is loosely taken from “When pigs fly.” I just need to know what the marketing conversation was like?

“Hey! Jim, how about ‘When dog’s grow wings’, because, you know, we’ve got a damn dog we need to use?”
“I’m not sure Larry, isn’t the expression ‘when pigs fly?’”
“Yeah, but… we’ve got to use this dog, i mean just LOOK at him”
“We’ll ask Sally, hey Sally?”
“PUPPPPPPPPYYYYYYY”

And that’s how decisions are made at 1-800 flowers.

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