Jerk Foxworthy
Sometimes I walk around and see something that jars me. Cake would call it a bowel shaking earthquake, but this was simply awe inspiring. I’m at the grocery store trying to decide which tortillas I would purchase, and that’s an adventure in itself. Do I need 10, or 20? Flour or corn? Reduced fat? Regular? Whole wheat? And then what size? Taco size? Burrito? WRAP?! Honestly, it needs to be a much simpler process to make a damn taco.
But I digress, sitting next to the tortillas was some beef jerky. I thought it was odd to place it there- especially this particular beef brand. It was, and I’m not sure how to say this, Jeff Foxworthy beef jerky. The man who knows ten ways from tuesday if you’re a redneck or not is now slapping his face on beef jerky.
As an aside, Jeff Foxworthy looks a bit like the Brauny man from the paper towels. The old one, not the new stud that they have selling, prostituting, their goods.
Jeff Foxworthy now sells dried, cured meet. Is he involved in the jerky making process? Is it his home recipe? I know you share my keen interest in this topic, so i did a bit of sleuthing for you. Monogram is the company that makes the jerky- which is located in Minnesota. A bit far from Redneck land, but I can let that go. Monogram wanted a notable face to sell it’s brand, and they believe Jeff is the one. Mission, which makes those delicious tortillas I was looking for, and those chips as well, partnered with Monogram to distribute the jerky product all over the country.
And that’s the story of Jeff Foxworthy’s salted meat. Can we call him a sellout now? I rarely throw a term like that around; I feel that people deserve their due especially after some hard work. Musicians get this label a lot, Chuck Palahniuk had this to say about being a sellout:
Why have I sold out? You think I’m supposed to grow old, beating some trite old protest drum that people don’t hear anymore? Please; protest is now just a backdrop for a Diesel clothing ad in a slick fashion magazine. My goal is to create a metaphor that changes our reality by charming people into considering their world in a different way. It’s time — for me, at least — to be clever and seduce people by entertaining them. I’ll never be heard if I’m always ranting and griping.
He has a very valid point in casting off his critics. But Jeff Foxworthy is no Palahniuk, and I’m sure he’s quite happy with that. If I were to define sellout, I would have an alternate definition which included slapping one’s likeness on a package with which you were not consulted for, invested in, or have anything to do with in any way, shape or form. It’s just mind boggling to think about this, honestly. I’m sure he eats jerky, at least I hope he does. If I’m wrong on this one, then the entire idea becomes even more preposterous.
Unfortunately, my plights on decency in marketing will most likely go unanswered. Lets be honest, with apologies to the late Vonnegut, me writing this entry is as effective as donning a full suit of armor to fight an ice cream sundae. At least you won’t be shocked, when looking for tortillas, to see this:
